RSVP directly at the NeueHouse website!
Thursday September 28th
6-9pm
NeueHouse Venice Beach 73 Market St. Venice CA 90291
WIM LA's annual Sync Critique is back- this year with a focus on Latin Music and culture! The perfect film, TV, or advertising sync placement can change the course of an artist’s career. It can even revitalize a once forgotten hit song. As more Latinx content is being created- in response to growing market demand- we will examine how creatives can make the most of the growing opportunities in this market. Our expert panel of music supervisors and label/publishing execs will shine a light on their work and explain how to navigate the world of Latinx music and media. The panel discussion will be followed by a Q&A/conversation where member submitted music will be reviewed and constructive feedback will be provided.
Moderator
Mayra Vargas, Senior Director Sync - Concord Music
Mayra Vargas is in the eternal quest for the intersection between music and activism. Born in Lima, Peru now residing in Los Angeles, Vargas is dedicated to uplift songwriters' voices in the music industry through her work in the publishing world, pitching music for advertising and brands. She is excited to continue making efforts to have diversity, inclusion and love for music at the forefront of her journey and hopes to keep creating ways to make songwriters and artists careers sustainable and charging to the future.
Panelists
Yvonne Drazan, VP Latin Division West Coast - Peer Music
Born and raised in L.A, Yvonne Drazan has been in the music industry for over 30 years. She is currently the VP Latin Division at peermusic, where she began in 2003 as Creative Manager. She represents many writer/artists including Gloria Trevi, Mala Rodriguez, Molotov, Lupita Infante, Gaby Moreno, De La Ghetto, Alex Anwandter, El Komander, Chiquis, and Chayanne, among others. Her experience includes Label Manager for Gustavo Santaolalla’s imprint Surco/Univesal, (Juanes, Molotov, Bajo Fondo) and coordinating his film scoring work (Amores Perros, Motorcycle Diaries) and outside productions (Café Tacuba, Kronos Quartet). Prior to Surco, Drazan was the National Manager of Media Relations at Rhino Records (Los Lobos, Ramones, The Cars, Devo), was a road manager for various Latin Rock artists (Caifanes, Maldita Vecindad, La Castañeda) and a marketing assistant at EMI Latin (Selena Quintanilla, Jon Secada). Drazan began her career in 1988 as the co-founder of Club Rock En Español, the first organization to promote Latin Rock music in the United States.
Gió Thomas, Music Coordinator - TBWA\Media Arts Lab
Gió Thomas is a music coordinator at TBWA\Media Arts Lab, Apple’s bespoke advertising agency, with 4 years of experience in sync licensing and music supervision. She began her sync journey interning at Primary Wave Entertainment working with a catalog of legendary artists such as Bob Marley and Stevie Nicks. She then made her way over to her first job at Lyric House, a licensing and publishing company where she was able to experience working with smaller, up and coming artists making a name for themselves in the trailer, ad, promo and tv/film space. After soaking up knowledge on the licensing side, Gió then moved over to music supervision for ads at MAL where she’s found a passion for placing music she loves across social, digital and broadcast spots for Apple’s worldwide audience.
Gimena Bárcenas, Latin Sync Manager - Universal Music Publishing Group
Gimena Bárcenas, a Mexican-born music supervisor, relocated to Los Angeles, appointed Latin Sync Manager at UMPG. Gimena previously served as a Sync and New Business Manager at UMPG Mexico for 5 years where she placed songs for clients including NFL, FIAT, Bimbo, Walmart, and Corona and did the music supervision for several Mexican movies. Prior to UMPG, she worked as a Film Executive Producer, a Creative Coordinator for an advertising agency, and a Post-Producer at an audio studio. Her passion for music placement ignited in 2010 when she placed a song by an independent band for a Sony Vaio TV ad, discovering that Sync is a key element for the success of any artist or band.
How to submit your song for critique (WIM members only):
Interested WIM Members have the opportunity to submit their own song for potential review/critique. This is a great chance to get feedback directly from sync and industry creatives. If you’re interested in having your song played and reviewed by the panelists during the session:
- Must be a WIM member
- RSVP to attend the event here.
- Submit your .mp3 file to wimla@womeninmusic.org by 5pm on September 26th.
Please note the following:
- Songs submitted after the deadline will not be considered
- You must be present at the session to have your song considered for review
- Songs will be selected at random and we will accommodate as many as possible; however, it is possible that not everyone will have the opportunity to have their song selected/reviewed due to time constraints
- Song submissions are open to WIM Members ONLY
If you are not a WIM Member but would like to submit a song for critique, please join WIM at www.womeninmusic.org first and then RSVP as a WIM member.
